Pitch on a Plane

Founders Forum, a global community for digital and technology entrepreneurs, is giving start-ups the chance to pitch their business ideas on the future of air travel. Partnering with British Airways, five start-up pitches and a LIVE Q&A will feature at 30,000 feet in the sky to some of the world’s leading tech entrepreneurs, investors and CEOs as they make their way from San Francisco to London on 13th June 2019.

The competition is looking for start-ups that are building next generation travel tech products or services which have the potential to transform customers’ air travel experiences through innovative technology solutions.

The top 5 semifinalists have been selected and will compete to take the stage at Founders Forum London.

British Airways is introducing industry-leading streaming WiFi on its long-haul flights. It currently has more than 50 aircraft with this service, and 80 per cent of the airline’s 134-strong long-haul fleet will be fitted by the end of 2020. The airline’s entire short-haul fleet will be WiFi enabled by summer 2019, all part of British Airways’ £6.5bn investment for customers.

Find out more about British Airways’ Wifi on board visit ba.com/wifi

Alex Cruz, Chairman and CEO of British Airways, said: “The competition, which ties in closely with our centenary activity looking to the future of flight, is a unique opportunity for some of the most innovative start-ups to put forward their ideas for travel in the future. We’re excited to be supporting Founders Forum in the pitch process, which is set to be an exciting challenge using our inflight WiFi.”

Greg Kennaugh, Chief Operating Officer of Founders Forum, said: “We are thrilled to be hosting this competition, fostering new ways of thinking about travel and directly supporting early-stage entrepreneurs to showcase their ideas to a community of leaders in digital. Connecting seasoned West Coast investors with the most promising European talent midflight on their way to our event is a new milestone for Founders Forum and we are delighted to work with British Airways to deliver this unique initiative.”


Irina Miroforido

Irena Miroforidu

Connecting solo travellers with others who are seeking adventure sports experiences to find their tribe.


Itai Marcipar

Itai Marcipar

Pruvo saves you money even after you booked a hotel room. We search for hotel price drops & secret deals for you!


Alex Rainey

Alex Rainey

The insurance app for those who hate insurance delivering 3-minute policies and chatbot support.


Nikita Gusev

Reynolds Aero
Nikita Gusev

REYNOLDS is a UAV gas turbine design bureau and manufacturer of an advanced jet engine for fixed-wing aircrafts with MTOW > 100 kg and hover platforms.


Pedro Anderson

Winding Tree
Pedro Anderson

Open-source distribution ecosystem of hotel and airline inventory using blockchain technology.


Potential areas of focus are:


& inflight




& payments

Frequent flyer


Get noticed on a global stage and pitch alongside 2 other finalists at the most exclusive Tech event in London.


Share your venture with industry influencers on a novel live in-flight pitch competition.


Network with VCs, senior investors, CEOs and industry experts at Founders Forum London.

Winning Prize.

  • 100,000 On Business points (equivalent to 4 return flights in World Traveller Plus to New York (JFK) from London Heathrow)*
  • 100,000 Avios points (equivalent to 2 return flights in World Traveller to LA (LAX) from London Heathrow)**
  • A one page advert in Business Life (British Airways on-board magazine) and a one page advertorial in Business Life featuring the winning business
  • Follow up connections following the Founders Forum London 2019
  • Publicity for the winning business on Founders Forum channels
  • A one hour meeting with Brent Hoberman (founder lastminute.com, Founders Forum and Founders Factory)

* Taxes, fees and charges will be payable. See https://onbusiness.britishairways.com/web/ba/terms-and-conditions for more information.

** Taxes, fees and charges will be payable. See https://www.britishairways.com/en-gb/executive-club/terms-and-conditions for more information.

Applicant criteria and process


Applicants should be:

  • a founder or co-founder of the business and resident in Europe
  • have a product or prototype that can be demoed at the time of submission
  • not have raised more than 1 million pounds sterling in equity financing


Please upload (i) a 2-minute video of yourself outlining your idea, how it works and why it’s different and (ii) a teaser deck of not more than 10 pages.


Application deadline was midnight GMT on 8th March 2019.


All applications will be judged by Founders Forum Group investment professionals and a selection of the top 10 quarter finalists will be asked to pitch to a panel of judges at British Airways HQ on Wednesday 10th April 2019. Quarter finalists will be flown from their country to London courtesy of British Airways.

Semi Finalists

Our exclusive business class cabin full of top founders, CEOs and investors will watch your video presentations on board the aircraft before you participate in a live Q&A midflight with the panel of passengers over the WiFi enabled voice calling function. Passengers will confer and deliver their verdicts back to the semi finalists before touch down at LHR.

The Final

Top three finalists will be invited to attend Founders Forum London, on 13th June 2019, to pitch in person to a judging panel consisting of Brent Hoberman, Alex Cruz (CEO of British Airways) and a selection of top guests to determine the final winning business. Finalists will be flown from their country to London courtesy of British Airways.

Submit your pitch

By submitting your entry you are agreeing to the following terms and conditions

About Founders Forum

Founders Forum brings together the best, brightest and most inspirational digital entrepreneurs, corporate CEOs and senior investors who engage in open debate, brainstorming, discussion and problem solving at our invite-only forums across the world.